Cases Published

Cases authored by IMT Faculty

Year-wise Publications

Joshi, R., & Abhishek (2026). Art of Living Foundation: Restoring Life to Rivers. Ivey ID: W48459. London, Canada: Ivey Publishing.
Mundi, H. S. (2026). Between culture and client: a financial advisor’s dilemma. Emerald Emerging Markets Case Studies ID: EEMCS-04-2025-0212. Bradford, UK: Emerald Group Publishing Limited.
Aggarwal, D., Aggarwal, R. K., & Singh, H. (2026). Bolt Technology OU: Defending Cross-Border Trademark and Reputation . Ivey ID: W46983. London, Canada: Ivey Publishing.
Tiwari, S. R., & Mohan, V. (2026). Buddy4Study: Managing AI-Led Disruption in a Social Enterprise. Ivey ID: W50596. London, Canada: Ivey Publishing.
Kansal, A., & Borah, S. B. (2026). HoABL: Ready for Scaling Up. IIMA Case Centre ID: IIMA/CIIE0045. Ahmedabad, India: Indian Institute of Management, Ahmedabad.
Puri, S., Menon, M., & Gupta, B. (2026). Insider or Outsider: Which Hire Is Right for Us?. Harvard Business Impact ID: 8971. Boston, USA: Harvard Business School Publishing.
Varma, A. (2026). Larsen and Toubro: Accounting Analysis with Arti􀍅cial Intelligence (A.I). The Case Centre ID: 126-0076-1. Bedford, UK: The Case Centre.
Singh, H. (2026). McDonald’s: Fighting a Perception Battle in the Middle-East. The Case Centre ID: 326-0051-1. Bedford, UK: The Case Centre.
Dawar, V., & Chaudhury, A. (2026). Mutual Fund Evaluation Framework: The Investment Dilemma. Ivey ID: W49075. London, Canada: Ivey Publishing.
Popli, S., Bhatia, M., & Agrawal, P. (2026). PC Jeweller: Can the Brand Lead the Business Revival?. Ivey ID: W49478. London, Canada: Ivey Publishing.
Puri, S., Singh, R. K., & Khanna, A. (2026). Scaling Sault at Reliance Retail. Harvard Business Impact ID: 8988. Boston, USA: Harvard Business School Publishing.
Panigrahi, P. K., Routray, S., & Rai, H. (2026). SIDBI: Transforming MSME Refinancing Using Blockchain-Enabled Asset Securitization. Ivey ID: W47365. London, Canada: Ivey Publishing.
Puri, S., Kar, B. R., Nandel, V., & Gupta, B. (2026). Tata Consultancy Services: Moonlighting Dilemma. Asian Case Research Journal. 30(2), 93-130.
Meister, D., Chattopadhyay, A., Chakraborty, K., & Puri, S. (2026). Teamoure Iced Tea: The Expansion Conundrum. Ivey ID: W49005. London, Canada: Ivey Publishing.
Gulati, P. A., Chaklader, B., & Goswami, S. (2026). The NDTV Takeover: A Hostile Attempt by Adani Group. SAGE Business Cases ID: 9798348848798 (Online ISBN). New Delhi, India: Sage Publication.
Guttena, R. K., Bhattacharyya, A. K., K, H., Kondapaka, P., & Rodriguez, R. V. (2026). When rivals become brain partners: Strategic options for Apple with Google Gemini. Journal of Information Technology Teaching Cases. Published Online(Published Online).
Singh, H., Aggarwal, R. K., & Rishi, B. (2026). Zomato: Channel Conflict in the Indian Food Delivery Market. Ivey ID: W48804. London, Canada: Ivey Publishing.
Popli, S., Mehta, P., & Tyagi, S. (2025). Air India: navigating the challenge of customer experience. Emerald Emerging Markets Case Studies ID: EEMCS-04-2024-0154. Bradford, UK: Emerald Group Publishing Limited.
Dandotiya, G., & Chaklader, B. (2025). Birla Opus: Disrupting the Indian Paint Industry. Ivey ID: W39079. London, Canada: Ivey Publishing.
Aggarwal, R. K., Singh, H., & Garg, P. (2025). Dell Technologies Inc.: Innovating toward circularity. Journal of Information Technology Teaching Cases. 15(1), 133-141.
Patra, Y., & Saxena, R. (2025). Digital Transformation at Charity Foundation. The Case Centre ID: 425-0110-1. Bedford, UK: The Case Centre.
Jhawar, A., & Varshney, S. (2025). Drools®: Challenging the Alpha Pup. Ivey ID: W41808. London, Canada: Ivey Publishing.
Vadra, R., & Kaushik, S. (2025). Firozabad Glass Industry in India: Battling Challenges and Crafting Solutions. SAGE Business Cases ID: 9781071976371 (Online ISBN). New Delhi, India: Sage Publication.
Dandotiya, G., & Agarwal, R. (2025). Impact of Business Power on Society and Government: CSR Initiatives of Tata Steel During the COVID-19 Pandemic. SAGE Business Cases ID: 9781071985151 (Online ISBN). New Delhi, India: Sage Publication.
Nisa, S., Agarwal, R., & Dandotiya, G. (2025). Impact of Society on Business: Supertech Twin Tower Demolition. SAGE Business Cases ID: 9781071960561 (Online ISBN). New Delhi, India: Sage Publication.
Gulati, P. A., & Chaklader, B. (2025). Nykaa and Bonus Shares: Assessing Investor Criticism and Implications. SAGE Business Cases ID: 9781071983515 (Online ISBN). New Delhi, India: Sage Publication.
Muzio, D., Joseph, N., & Faulconbridge, J. (2025). Pearce & Pearce: Metric-Strategy (Mis)alignment in a Professional Service Firm. Ivey ID: W42168. London, Canada: Ivey Publishing.
Bhalla, B. (2025). Personal Branding and Employee Well-being. The Case Centre ID: 325-0279-5. Bedford, UK: The Case Centre.
Puri, S., Singh, R. K., & Gupta, B. (2025). Sailing in a Tariff Storm: What Should Sant Do?. Harvard Business Impact ID: 8894. Boston, USA: Harvard Business School Publishing.
Dandotiya, G., & Abhishek (2025). Shelf to Screen: Barbie as a Catalyst for Revitalizing Mattel’s Legacy. Ivey ID: W45935. London, Canada: Ivey Publishing.
Batra, A., & Popli, S. (2025). Smoothing the Ride for Car Buyers: Dealer’s Choice. Harvard Business Impact ID: 8848. Boston, USA: Harvard Business School Publishing.
Puri, S., Jain, N., Nath, H., & Singh, R. K. (2025). Suntory in India: Mixing Global Strategy with Local Taste. Journal of International Business Education. 20, 659-676.
Vadra, R. (2025). Swiss Beauty’s Competitive Game Plan in India. SAGE Business Cases ID: 9781071985120 (Online ISBN). New Delhi, India: Sage Publication.
Vadra, R. (2025). Tim Hortons: A Canadian Coffee Voyage to India. SAGE Business Cases ID: 9781071976586 (Online ISBN). New Delhi, India: Sage Publication.
Joseph, N., & Totawar, A. (2025). VDART Inc.:  Leadership Challenges During Growth. NACRA Case Research Journal ID: NA0861. USA: North American Case Research Association (NACRA).
Bhalla, B. (2025). WhatsApp as a Payment Interface. The Case Centre ID: 325-0169-5. Bedford, UK: The Case Centre.
Rai, A., & Saxena, R. (2024). Agam in Sporting Solutions Ltd: The Young Manager’s Dilemma (A). The Case Centre ID: 424-0005-1. Bedford, UK: The Case Centre.
Rai, A., & Saxena, R. (2024). Agam in Sporting Solutions Ltd: The Young Manager’s Dilemma (B). The Case Centre ID: 424-0005-1B. Bedford, UK: The Case Centre.
Varma, A., Gupta, S., Malpani, K., & Khan, A. (2024). Asian Paints: Growth and Valuation in 2024. The Case Centre ID: 324-0105-1. Bedford, UK: The Case Centre.
Mukhopadhyay, S., & Rishi, B. (2024). Attryb: Artificial Intelligence–Driven Website Personalization for Online Sellers. Ivey ID: W36239. London, Canada: Ivey Publishing.
Dandotiya, G., & Chaklader, B. (2024). Bikaji’s Conundrum: Market-Oriented or Product-Oriented Growth. Ivey ID: W37369. London, Canada: Ivey Publishing.
Agarwal, S. (2024). Bombay Shaving Company: Bullying Through the “Never Get Bullied” Campaign. Ivey ID: W38663. London, Canada: Ivey Publishing.
Kumra, R., Dhingra, D., Malik, A., & Kumar, U. (2024). Braithwaite & Co. Limited: A Strategic Turnaround and Growth Story. Ivey ID: W34181. London, Canada: Ivey Publishing.
Dawar, V., & Chaudhury, A. (2024). Brittania Industries-A valuation dilemma. Asian Journal of Management Cases. Published Online(Published Online).
Puri, S., Singh, R. K., & Agnihotri, R. (2024). Can Sariwa Silk Squeeze In a New Segment?. Harvard Business Review ID: 8477. Boston, USA: Harvard Business School Publishing.
Routray, S., Panigrahi, P. K., & Tiwary, P. (2024). Digitalization of Direct Lending Process at SIDBI: A Step toward Hyperautomation. Ivey ID: W34136. London, Canada: Ivey Publishing.
Aggarwal, R. K., Garg, P., Singh, H., & Aggarwal, D. (2024). Dish TV India Donate Campaign: Sustaining Transition from CSR to ESG. Ivey ID: W33580. London, Canada: Ivey Publishing.
Khurana, R., Routray, S., & Bag, S. (2024). Engineered Arts: Robotizing Humanity?. Ivey ID: W38659. London, Canada: Ivey Publishing.
Abhishek, Ezekiel, E., Changkakoti, J., Katoch, N., & Banerjee, A. (2024). Erudite: Capitalizing the Digital Transformation for Growth. The Case Centre ID: 923-0031-1. Bedford, UK: The Case Centre.
Khurana, R., & Routray, S. (2024). EssilorLuxottica and Meta: Will the Synergy Flourish?. Ivey ID: W34128. London, Canada: Ivey Publishing.
Sharma, R. B., & Dass, S. (2024). Exploring market expansion dilemmas: the case of Aquawhite. Emerald Emerging Markets Case Studies ID: EEMCS-10-2023-0404. Bradford, UK: Emerald Group Publishing Limited.
Ghura, A. S., & Abhishek (2024). Hearty Mart: Democratizing Corporate Entrepreneurship. Asian Case Research Journal. 28(1), 39-62.
Gupta, R., & Khurana, R. (2024). Hostelfund.com: Catch Them Young. Journal of International Business Education. 19.
Bhattacharyya, S., & Paul, M. (2024). Is EaseMyTrip Killing Two Birds in One Shot?. The Case Centre ID: 224-0050-1. Bedford, UK: The Case Centre.
Rishi, B., Popli, S., & Jethwani, L. (2024). Licious: Marketing Plant-Based Meat. Ivey ID: W36260. London, Canada: Ivey Publishing.
Vadra, R. (2024). Meesho: A Game-Changer in Indian E-Commerce. Ivey ID: W38370. London, Canada: Ivey Publishing.
Agarwal, R., Nisa, S., & Kumar, S. (2024). MG Hector Plus Entry in India: Challenges and Strategies. Asian Journal of Management Cases. Published Online(Published Online).
Puri, S., Gupta, B., & Singh, R. K. (2024). Pharmakon Biotec Philippines: To Sack or to Save. Ivey ID: W40080. London, Canada: Ivey Publishing.
Puri, S., Puri, S., Meister, D., Gupta, S., & Singh, R. K. (2024). Reliance and Disney: Reshaping the Media and Entertainment Business in India. Ivey ID: W38350. London, Canada: Ivey Publishing.
Singh, H. (2024). Territory Redesign and the Angry Distributor. Harvard Business Review ID: 8701. Boston, USA: Harvard Business School Publishing.
Joseph, N., Ahmed, M., & Pratap, S. (2024). Tetra Travels: Navigating Social Impact and Sustainability in a Nascent Tourism Venture. SAGE Business Cases ID: 9781071941584 (Online ISBN). New Delhi, India: Sage Publication.
Sebastian, V. J., Agarwal, R., Nisa, S., & Bhattacharyya, A. K. (2024). The Financial Crisis in Infrastructure Leasing & Financial Services Ltd.: The Dilemma and Lessons Learned. SAGE Business Cases ID: 9781071923771 (Online ISBN). New Delhi, India: Sage Publication.
Singh, H. (2024). Uniqlo in Russia: market exit dilemma in an international market. Emerald Emerging Markets Case Studies ID: EEMCS-02-2024-0079. Bradford, UK: Emerald Group Publishing Limited.
Singh, H., Aggarwal, M., & Modi, A. (2024). Uno Minda Ltd.: Expanding the Reach in Auto Components for Electric Vehicles. Ivey ID: W35234. London, Canada: Ivey Publishing.
Singh, H., & Singh, J. J. (2024). Veg World India, Barcelona: Tough Choices in Challenging Times. Ivey ID: W37452. London, Canada: Ivey Publishing.
Vadra, R. (2024). Zepto: Can It Sustain Its Ten-Minute Online Delivery Model in India?. SAGE Business Cases ID: 9781071939758 (Online ISBN). New Delhi, India: Sage Publication.
Chaudhury, A., & Dawar, V. (2023). Asian Paints: a valuation dilemma. Emerald Emerging Markets Case Studies ID: EEMCS-11-2022-0400. Bradford, UK: Emerald Group Publishing Limited.
Garg, P., & Jham, V. (2023). Bajaj Electricals: Would Blockchain Revolutionize Supplier Payment?. The Case Centre ID: 123-0017-1. Bedford, UK: The Case Centre.
Chattopadhyay, N., & Shah, M. (2023). Bloodbath in Indian Sky. The Case Centre ID: 323-0260-1. Bedford, UK: The Case Centre.
Aggarwal, R. K., Garg, P., & Singh, H. (2023). Cashify: Supporting the Transition to a Circular Economy. Ivey ID: W31138. London, Canada: Ivey Publishing.
Paul, M. (2023). CHAT GPT A Double Edged Sword. The Case Centre ID: 223-0062-1. Bedford, UK: The Case Centre.
Vadra, R. (2023). Chinese Miniso: Can It Make Big in India?. The Case Centre ID: 523-0021-1. Bedford, UK: The Case Centre.
Shah, M., & Narayanan, K. S. (2023). Connect India: Revolutionizing The Last Mile Distribution. The Case Centre ID: 623-0018-1. Bedford, UK: The Case Centre.
Aggarwal, R. K., Singh, H., & Garg, P. (2023). Dell Technologies Inc.: Innovating toward circularity. Journal of Information Technology Teaching Cases. Published Online(Published Online).
Gulati, P. A. (2023). Entrepreneurial Pursuits: Astro’s Journey into Electronic Trading. The Case Centre ID: 123-0067-1. Bedford, UK: The Case Centre.
Gupta, R., & Singh, H. (2023). Getwell Pharmacy: Partner or Perish. Ivey ID: W30160. London, Canada: Ivey Publishing.
Varma, A., & Jain, P. (2023). HUL: Audit, Disclosures and Reporting. The Case Centre ID: 123-0005-1. Bedford, UK: The Case Centre.
Popli, S., Rishi, B., & Jethwani, L. (2023). Manik Distribution Agency: An Existential Challenge. Ivey ID: W33392. London, Canada: Ivey Publishing.
Agarwal, S. (2023). Negotiating for Campus Placements: Role-play Between B-School and Company. The Case Centre ID: 323-0029-1. Bedford, UK: The Case Centre.
Agarwal, S., & Gupta, M. (2023). Negotiating for Drone Purchase. The Case Centre ID: 323-0184-1. Bedford, UK: The Case Centre.
Vadra, R. (2023). PSA Peugeot Citroën: Can It Make Big in India?. The Case Centre ID: 323-0045-1. Bedford, UK: The Case Centre.
Gulati, P. A. (2023). PVR-INOX Merger – Creation of a Mega Entity. The Case Centre ID: 323-0253-1. Bedford, UK: The Case Centre.
Routray, S., Khurana, R., & Bhushan, B. (2023). Radius Synergies International Pvt. Ltd: Prepaid Smart Metering in India. Ivey ID: W28417. London, Canada: Ivey Publishing.
Rishi, B., & Singh, H. (2023). Tesla Inc.: Entering the Indian Electric Car Market. Asian Case Research Journal. 27(2), 97-123.
Abhishek, & Mukherjee, S. (2023). The Indian Railway Catering and Tourism Corporation: The Data Monetisation Tender. IIMA Case Centre ID: IIMA/MAR0537. Ahmedabad, India: Indian Institute of Management, Ahmedabad.
Paul, M., & Bhattacharyya, S. (2023). The Next Flight for UFO Moviez. The Case Centre ID: 823-0024-1. Bedford, UK: The Case Centre.
Gupta, R., Ramesh, K., & Tulsyan, A. (2023). Udaan: Flying Too High. Ivey ID: W28397. London, Canada: Ivey Publishing.
Singh, H., & Gupta, R. (2023). Universal Pictures: Film Cut Dilemma Amid Geopolitical Conflict. Ivey ID: W30304. London, Canada: Ivey Publishing.
Ghura, A. S., & Abhishek (2023). Vardhman Envirotech: Creating Blue Ocean and Reinventing Business Model. Asian Case Research Journal. 27(3), 253-263.
Rishi, B., Singh, H., & Bhattacharya, A. (2023). WhatsApp: Creating and Communicating Value for WhatsApp Payments. Ivey ID: W32678. London, Canada: Ivey Publishing.
Srivastava, M., Abhishek, & Mukherjee, S. (2023). Zomaland by Zomato: Delivering the Experience Punch. IIMA Case Centre ID: IIMA/MAR0531. Ahmedabad, India: Indian Institute of Management, Ahmedabad.
Puri, S., Singh, R. K., Puri, S., & Abraham, S. N. (2022). BDA Pharma: Purchasing Dilemma of New Machinery. Journal of International Business Education. 17, 299-312.
Singh, H., Aggarwal, R. K., & Bansal, A. (2022). GMR: grounded at the Maldives international airport. Emerald Emerging Markets Case Studies ID: EEMCS-07-2021-0226. Bradford, UK: Emerald Group Publishing Limited.
Varma, A. (2022). HUL: Integrated Reporting. The Case Centre ID: 322-0258-1. Bedford, UK: The Case Centre.
Ghura, A. S., & Abhishek (2022). IndiaFirst Life Insurance: Planning Next-Level Growth by Corporate Entrepreneurship. Vision: The Journal of Business Perspective. 26(3), 395-401.
Gera, D., Agarwal, S., & Gupta, R. (2022). INK PPT: Quit or Continue?. Ivey ID: W26611. London, Canada: Ivey Publishing.
Shah, M., & Singh, V. (2022). iTemp Energy: Allocating Resources to Drive Future. The Case Centre ID: 322-0187-1. Bedford, UK: The Case Centre.
Gupta, R., Shukla, A., Joseph, J., & Uppal, K. (2022). LetsShave: Selecting A Product-Centric Versus Promotion-Centric Strategy. Ivey ID: W26675. London, Canada: Ivey Publishing.
Puri, S., Singh, R. K., Gupta, B., & Puri, S. (2022). Maha Research Labs: Sales Force Effectiveness. Ivey ID: W27721. London, Canada: Ivey Publishing.
Singh, H. (2022). Nord Stream 2: A Choice Between Control or Operating. Ivey ID: W27971. London, Canada: Ivey Publishing.
Singh, H., Aggarwal, R. K., & Rishi, B. (2022). Patanjali Ayurved Limited: role reversal in competitive advertising. Emerald Emerging Markets Case Studies ID: EEMCS-01-2021-0027. Bradford, UK: Emerald Group Publishing Limited.
Singh, H., Rishi, B., Batra, R., & R., R. K. (2022). Paytm: Facing a Targeting Dilemma in a Competitive Market. Ivey ID: W27743. London, Canada: Ivey Publishing.
Varma, A. (2022). PFMT: Large Firm Evaluation. The Case Centre ID: 322-0263-1. Bedford, UK: The Case Centre.
Singh, H. (2022). To Kill a Tweeting Bird: The Suspension of Twitter Operations in Nigeria. Ivey ID: W27320. London, Canada: Ivey Publishing.
Chaklader, B. (2022). Valuing the Company for Private Equity Investment: The Case of Manjushree Technopack. SAGE Business Cases ID: 9781529792973 (Online ISBN). New Delhi, India: Sage Publication.
Vadra, R., & Sebastian, V. J. (2021). Can Japan’s Uniqlo Make It Big in India?. The Case Centre ID: 321-0375-1. Bedford, UK: The Case Centre.
Vadra, R. (2021). Ceramics Industry: A Case Study of Khurja, UP India. The Case Centre ID: 820-0094-1. Bedford, UK: The Case Centre.
Aggarwal, R. K., & Rishi, B. (2021). Dish Tv India Limited: the dilemma of celebrity endorsement. Emerald Emerging Markets Case Studies ID: EEMCS-08-2020-0292. Bradford, UK: Emerald Group Publishing Limited.
Pandit, D., & Tiwari, S. R. (2021). FieldFresh Foods: Strategic Entrepreneurship with Del Monte in India. Ivey ID: W24880. London, Canada: Ivey Publishing.
Patra, Y., Saxena, R., & Sharma, S. (2021). HCL Technologies: Leveraging Technology for Talent Acquisition Transformation. IIMA Case Centre ID: IIMA/HRM0250. Ahmedabad, India: Indian Institute of Management, Ahmedabad.
Ghura, A. S., & Abhishek (2021). IndiaFirst Life Insurance: Planning Next-Level Growth by Corporate Entrepreneurship. Vision: The Journal of Business Perspective. Vol. Published Online (Issue Published Online).
https://doi.org/10.1177/09722629211010996
Rishi, B., & Kacker, A. (2021). Kingfisher: Ultra Max re-positioning hurdle. Emerald Emerging Markets Case Studies ID: EEMCS-09-2020-0322. Bradford, UK: Emerald Group Publishing Limited.
Puri, S., Singh, R. K., & Batra, J. (2021). Laurs & Bridz: Sales Targets and Antiviral Drug Launch. Ivey ID: W25457. London, Canada: Ivey Publishing.
Mondal, R., & Singh, N. (2021). Managing natural monopolies: interplay of the regulator and telecom companies in India. Emerald Emerging Markets Case Studies ID: EEMCS-06-2020-0240. Bradford, UK: Emerald Group Publishing Limited.
Rizvi, O. S., Das, P., & Varma, A. (2021). Micromax: Pressing Re-start in 2020. The Case Centre ID: 321-0056-1. Bedford, UK: The Case Centre.
Nafees, L., Mehdi, M., Gupta, R., Kalia, S., Banerjee, S., & Kapoor, S. (2021). Netflix in India: expanding to success. Emerald Emerging Markets Case Studies ID: EEMCS-10-2019-0285. Bradford, UK: Emerald Group Publishing Limited.
Vadra, R. (2021). Problem of Child labour: A Case of Aligarh Lock Industry. The Case Centre ID: 221-0067-1. Bedford, UK: The Case Centre.
Tiwari, S. R., & Gupta, H. (2021). Safari Industries Ltd. – driving through the fast lane?. Emerald Emerging Markets Case Studies ID: EEMCS-03-2020-0088. Bradford, UK: Emerald Group Publishing Limited.
Saxena, R., Popli, S., & Abhishek (2021). Service Experience at Passport Seva Kendra. Vikalpa. 46(4), 1-8.
Mishra, G., Gupta, B., & Puri, S. (2021). The Layoff Decision at Swiggy. Journal of International Business Education. 16, 219-236.
Sarma, A. D., & Gupta, R. (2021). Tingvong Homestay: The First Homestay in Dzongu. Ivey ID: W24961. London, Canada: Ivey Publishing.
Ghura, A. S., & Abhishek (2021). Vardhman Envirotech: expanding by making world water positive. Emerald Emerging Markets Case Studies ID: EEMCS-05-2021-0164. Bradford, UK: Emerald Group Publishing Limited.
Singh, H. (2021). Xiaomi: Selling Across the Border. Ivey ID: 9B21M031. London, Canada: Ivey Publishing.