Best Paper Award-ICBM 2010 Best Paper Award Islamic Banking Marketing Services: Brand Perceptions and Implications Khaliq Ahmad and Ghulam Ali Rustam Best Paper Student - 1 Green Branding: A Comparative Study from Consumer-Behavior Perspective Sanchit Dhingra, Aakash Abhay Bhadani & Rohita Chhabra Best Paper Student – 2 Leveraging brand identity through brand mascots Yakuta Chawala , Sourav B. Borah Best India Brand Paper (This is a special category, courtesy the Centre for Indian Business, University of Greenwich. This team will get an opportunity to present their paper in the conference on "Doing Business in India" organised by CIB, UoG. It is scheduled for May 27-28, 2010) Branding of Services - Its effect on the growth of Non -aided management institutes in Pune' Pallavi Mehandale Sajanapwar, Mr. Abhijit Chandratreya Special Mention Do consumers perceive differences between a US Global brand and Domestic brand? A Consumer-based Brand Equity Analysis in Indian Teenage Apparel market Satya Bhushan Dash and Ravi Shekhar Kumar Preference for Global Brands: Do Consumer Acculturation Dimensions Serve as Predispositions Steven Lysonski, Srinivas Durvasula and John Watson Brand Perception about tourist destinations: Seven Sisters of India Randheer, Rohit, Lubna Nafees, Omkumar Krishnan A ‘Brand’ New Friend: Brand Communities in CSR Policy Joseph E. Morgan and Jon A. J. Wilson Special Mention- Student's Category Role of Rural Women in Brand Building: A Regional Perspective Siddharth Dasgupta, Kaushal Misra and Ravi Sharma Indian Green Car Market – Readiness, Gaps And Suggestions Vanshaja Prasad, Karishma Savla and Neha Gupta Brand Valuation: A Study on Financial – Marketing Interface of Metrics Shigufta Hena Uzma and J. P. Singh