Dr. Vimi Jham has earned a Ph. D. from Aligarh Muslim University, India under the AIMA _ AMU Doctrate in Business Administration programme in the area of Marketing and M. B A. from Institute of Management Technology, Ghaziabad. She is a graduate of Lady Shri Ram College for Women, New Delhi. She has total experience of 16 years in industry and academics. Her current areas of research interests are customer satisfaction and relationship marketing .

She has worked with organizations such as Radico Khaitan Ltd., Shaw Wallace & Company and has worked for reputed management institutes. She has research publications in different national and international referred journals, newspapers and has presented papers at national and international conferences.

Dr. Jham has conducted a number of Executive Development Programmes for the corporates including power, petroleum, and telecom sector. She is currently Chairperson – Alumni.

• Jham,V, Khan, K, M, “Empirical Study of Customer Satisfaction in the Indian Banking Sector”, Management Review, Indian Institute of Management, Bangalore, India , March 2008.
• Jham, V, Khan, K, M., “Determinants of Performance in Retail Banking: Perspectives of customer satisfaction and relationship marketing, Singapore Management Review, Singapore, 2008.
• Jham, V, Khan, K, M., “Customer Satisfaction with Usage of Banks Distribution Channels: An empirical investigation” International Journal of Financial Services Management - Trends in Innovation and Competition in the Financial Services Industry? Can Banks Gain Competitive Advantage Over Non-Bank Competitors? , Inderscience Publishers, (2008, Forthcoming ).
• Jham, V, “Customer adoption of Multi channel usage: An Empirical investigation of the Indian Banking Industry”, Business Horizon, December , 2007.
• Jham,V, and Garg,P, “Indian banking and Internet”, Chapter published in book “Challenges and opportunities for Indian Banks”, R.K. Uppal, November, 2007.
• Jham, V, “Customer Relationship Management: Ensuring a Profitable Future”, Winning Edge, Marketing & Sales Monthly, September, 2007.
• Jham,V,“BSES Delhi: A Case Study of Customer Relationship Management Implementation in the Power Sector”, Horizon, NTPC Journal, October, 2007.
• Jham,V, Garg, P, “Empirical Investigation of Internet Usage by bank Customers in India”, Management Review, Narsee Monjee Institute of Management, Mumbai, June, 2007.
• Jham, V, “Metrics of CRM: What’s in for future”,Pravartak, Journal of National Institute of Life insurance, Pune, India, January, 2007.
• Jham, V,“Articulating New market Spaces”, MarkEzine, Institute of Management Technology, Ghaziabad, August, 2006.
• Jham, V, Garg, P, “Indian banks and ATM – An empirical study of consumer perception”, “Strategies of Winning Organizations”, Upinder Dhar , Santosh Dhar, Vinit Singh Chauhan, PIMR & Excel Books , India, January, 2006.
• Jham, V, Garg, P, “Empirical study of adoption of multi channel banking by customers in Indian banks” Annual 2006 INFORMS, Marketing Science Conference at University of Pittsburgh, Pittsburgh, USA, June 2006.
• Jham,V, Chotani, P, “Building Travelocity through CRM in the travel industry”, Case study “ Cases in Management “International conference for management in case studies , George Mason University, USA and Institute of Management Technology, Ghaziabad, India ,December, 2005.
• Jham,V, “Relationship between customer satisfaction and performance in Indian Banks – an Empirical study”, paper published in International Journal of Business Research,Washington, USA, October, 2005.
• Jham,V,Chotani, P,and Sikka,B, “Make My Trip: Opportunities Galore” “Cases in Management” Amity Business School Delhi, India, September 2005.
• Jham,V, “Insights into Customer Interactions in the Banking Industry – A Qualitative Relationship marketing Study”, Review of Professional Management, Vol IV, India, June, 2005.
• Jham,V, “Customer Centric Approach in the Banking industry–A conceptual model of relationship building” “Services Management” by Oxford Brooks University and Institute for International Technology and Management, Gurgaon, India, March, 2005.
• Jham,V, “Customer Marketing: The tool of Customer Relationship management”, JIMS 8M Volume 9 No 2, India, April – June, 2004.
• Bhattacharyya, S, Jham ,V, “Impact of Social Advertising –An Indian experience “Gitam ,Journal of Management , Vishakapatnam, India , Vol.1 No. 2July –December, 2003 .
• Bhattacharyya, S, Jham, V, “Customer Relationship Management in Bhartiya Bank”, Management Dynamics, Lucknow, India, Vol.4 No. 1, ISSN 0972-5067, 2003.
• Bhattacharyya, S, Jham, V, “Relationship Marketing through employee satisfaction: A case study on Indian private banking sector”, AIMA, Delhi, India, November, 2003.
• Bhattacharyya, S, Jham, V, “These Profs know when to buy and how to buy”, Article published in Hindustan Times, Lucknow, India, January, 2003.
• Jham,V,“Customer Relationship management in the Next Millennium: from Transactions to Relationships”, Management Dynamics, Lucknow, 2001.

• Jham, V, Sales & Distribution Management (CD), for E Learning, MBA, Institute of Management Technology, India, 2004.
• Jham, V, Sales & Distribution Management, Yaswant Rao Chauhan University, Vikas Publications, September, 2007.
• Jham, V, Sales & Distribution Management, IMT, DOLI, Vikas Publications, (Forthcoming, 2007).
• Jham, V, Sales & Distribution Management, Institute of Advanced Studies in Education, Deem University, Rajasthan, Vikas Publications, (Forthcoming, 2008).
• Jham, V, Grover, N, CRM - Building Relationship equity beyond customers, Sage Publication, (Forthcoming, 2008).

• Jham,V, and Khan,K.M, “ Model of Customer satisfaction in Retail Banking Industry”, INFORMS Marketing Science conference , Vancouver , Canada, (Forthcoming , 2008) .
• Jham, V, “Knowledge Management : Integrating knowledge management and customer relationship management concepts“, International Conference in Data Management , Institute of Management Technology, Ghaziabad , February, 2008.
• Jham,V, and Khan,K.M., “Determinants of Performance in Retail Banking in India – Assessing Customer Satisfaction and Relationship Marketing – Performance Link”, Indian Institute of Management , IIM Ahmadabad, Conference on Research in Marketing, January, 2007.
• Jham,V, and Garg,P., “Empirical study of adoption of multi channel banking by customers in Indian banks” Annual 2006 INFORMS, Marketing Science Conference at University of Pittsburgh, Pittsburgh, USA, June 2006.
• Jham,V, and Garg,P ,“Indian banks and ATM – An empirical study of consumer perception”, Prestige Institute of Management, Indore, India, National conference in management January, 2006.
• Jham,V, “Relationship between Customer Satisfaction and Performance in Indian Banks – an Empirical study”, paper presented at International Academy of Business and Economics (IABE) , Las Vegas ,USA, October, 2005.
• Jham,V,Chotani, P,and Sikka,B,“Make My Trip: Opportunities Galore” “Renvoi “, the case study competition in management by Amity Business School Delhi , India ,September 2005.
• Jham,V,Chotani, P, “Building Travelocity through CRM in the travel industry”, International conference for management in case studies, George Mason University, USA and Institute of Management Technology, Ghaziabad, India December, 2005.
• Jham, V, “Customer Centric Approach in the Banking industry , A conceptual model of relationship building” International Conference in Services Marketing organized by Oxford Brooks University and Institute for International Technology and Management, Gurgaon, India, March, 2005.
• Bhattacharyya, S, and Jham,V, “Relationship Marketing through employee satisfaction” , A case study on Indian private banking sector, National case study development seminar held by All India Management Association , New Delhi., November, 2003.
• Jham,V, “Effect of International marketing on CRM in the Global context, National seminar on marketing, Jaipuria Institute of management, Lucknow, India, 2002.

• Marketing Conference (October, 2007), “Marketing theory to Practice “, IMT, Ghaziabad.
• Marketing Conclave (2007), “Marketing challenges in competitive environment”.

• Paper Review Chair (2005) ", International Academy of Business & Economics, Las Vegas, USA.
• Reviewer for International Journal of Business and Research, Listed in Cabells directory and Ulrich's International Periodicals Directories, USA, IJBR: (ISSN: 1554-5466).
• Reviewer for Oxford University Press, New Delhi.