Dr. Somnath Chakrabarti has done B.E. from REC (NIT), Durgapur; MBA from Oklahoma State University, Stillwater, USA (aided through graduate assistantship received from the University in U.S.) and has done his Ph.D from IIT Delhi, Department of Management Studies. He has maintained high first class academic background through out in academics. His professional work experiance since 1992. He has published research papers in very reputed peer reviewed academic journals like International Journal of Advertising, UK; Internation Journal of Consumer Studies, UK, Decision (IIM Calcutta) and IIMB Management Review.

He has nine and a half years of corporate experience up to senior level positions in marketing and advertising industry in reputed organizations like Wipro, HTA (JWT), McCann Erickson etc including Internation research work experience(Econometric Modeling) in Sydney, Australia. He has conducted AICTE sponsored faculty development programme in June 2006 on `New Marketing Paradigms and Global Competitiveness’.His present teaching interests lie in consumer behavior, integrated marketing communications, international marketing and B2B marketing.

1. ‘Purchase Motivations and Attitudes of Organic Food Buyers’ (2007), Decision (IIM Calcutta), Vol.34 No.1, January – June, pp.1-22.
2. `Drivers of Ad Spend Trends of Global Marketers’ (2007), International Journal of Advertising, UK, Vol.26, No.3, pp.387-397.
3. Paper published in march 2009 issue pp. 18-29, IIMB Management Review, volume 21 no 1.
4. The Influences of Consumer Innovativeness and Consumer Evaluation Attributes in the Purchase of Fashionable Ethnic Wear in India, Internationl Journal of Consumer Studies, Wiley- Blackwell Publication, November 2009 issue, Published from UK.
5. Purchase of Organic Food – Influences of Consumer Innovativeness and Opinion Leadership Related Constructs, Business Perspectives, 2010, Volume 11, issue 2.
6. Factors Influencing Organic Food Purchase in India – Expert Survey Insights, British Food Journal, Emerald, 2010, Volume 112, issue 8.
7. An Empirical Analysis of the Influence of Consumer Evaluation Attributes in the Purchase of Fashionable Ethnic Wear, Journal of Marketing & Communication, 2010, Volume6, issue 1(May-August).
8. A select study of consumer purchase behavior of organic food in Delhi NCR region, Indian Journal of Marketing, 2010, Volume 40, August.

1. Edited Book on Green Marketing, Based on Conference held in IMT Ghaziabad on Sept. 25-26, 2008