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About Area Core Faculty Guest/Visiting Faculty Faculty Position
 
 

Sanjeev Prashar
Ph.D.
Professor
Marketing Management
sprashar@imt.edu
 

Dr. Sanjeev Prashar is a Ph. D in Exports Management and an MBA in the area of Marketing. Besides this, he has also done MBF degree. He has 20 years of experience in teaching and corporate training. His teaching, research and training interests include Sales Management, Rural Marketing, Marketing Management, Marketing of Services and International Marketing Management. He has also been associated as visiting faculty at various b-schools like Indian Institute of Management, Lucknow (Noida Campus) and Indian Institute of Foreign Trade, New Delhi.

Dr. Prashar has, to his credit, more nearly 3000 hours of corporate training in areas of Selling Skills, Internal Customer Sensitization, Presentation Skills, Team Building, Leadership Development and Cross-Cultural Dynamics. He has conducted a number of Executive Development Programmes for the officials of nearly 40 companies/ organizations from varied sectors like petroleum, banking, insurance, telecom, hospitality and police services.

Dr. Prashar has published and presented many research papers in International and National journals and conferences, including the globally reckoned conferences like World Council for Corporate Governance, London, UK and WASET Tokyo, Japan. Two of his published books on Case Studies in Management are highly recommended ones in prominent b-schools in India and abroad. He has publications in various national and international journals of repute, besides being on editorial and reviewing board of few.

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