Dr. Mukesh Chaturvedi, Professor, IMT, Ghaziabad, has been with MDI Gurgaon, XLRI Jamshedpur, BITS Pilani and BIMTECH Greater Noida. He has been the Founder Director of the Amity Centre for CRM, ABS Noida, and Director, Asia-Pacific Institute of Management, Delhi. He has also been a Visiting Faculty to Rouen Business School, France, and IIM Ahmedabad.

Dr. Chaturvedi has an M.M.S. and a Ph.D. from BITS Pilani. He is also an alumnus of the prestigious International Visitor Program of USIA, Washington, D.C., USA.

His teaching, training, researching and consulting interests include business communications, case writing & teaching, integrated marketing communications, customer relationship, direct marketing, corporate reputation, sales management, presentation skills, negotiation skills, etc. He has rendered training and consulting services to a large number of multi-national, private and public sector companies.

Dr. Chaturvedi is the recipient of MDI’s most coveted Award for Excellence in Teaching for the year 2005.

Dr. Chaturvedi’s publications include the following books: ‘Managing Innovation and New Product Development’, ‘Business Communication Today’, ‘Customer Relationship Management: An Indian Perspective’, ‘Managing Global Business: A Strategic Perspective’, ‘Business Communication: Concepts, Cases and Applications’, ‘Direct Marketing: Concepts and Cases’, ‘Buying Research’, ‘New Product Development’, and ‘Welcome Back!? Coca-Cola’. Also, he has published more than 70 papers, articles and cases in leading journals, periodicals and newspapers, and has made presentations at several international/national seminars and conferences.