Welcome to the visitors of department’s web site. Understanding, creating, and delivering value to customers at a profit to the company is the cornerstone of all successful businesses. Marketing, which is at the centre of this activity, is thus the driving force that distinguishes one company from another.
IMT’s marketing department is credited with producing excellent managers by imparting them with cutting edge principles of marketing with strong executing capabilities. The department draws its strength not only from the core fulltime faculty, but also from a rich base of visiting faculty. Most of the visiting faculties are very successful practicing managers in their specialization areas.
Marketing department actively participates in the different postgraduate programs being run by the Institute.
The teaching methodology employed in all the marketing courses is a blend of case studies and underlying marketing concepts. The students are encouraged to do innovative and holistic thinking while looking for alternative solutions to problems in real life situations.
The importance of hands-on training in marketing is emphasized in all the programs by encouraging students to carry out live marketing projects with reputed companies along with normal classroom activities.
Marketing seminars are regularly organized with participants from reputed companies. These seminars provide the students with latest practices in the real life business situations.
The various courses that are being offered by the marketing department can be seen from the link in this web site. The brief outline of each of the courses can also be viewed therein. The requirements for compulsory and elective marketing courses can also be viewed from the link of this web site.
The bio-data of the core faculty and some of the visiting faculty can also be viewed from the web site.
|