Vision of CRICKET
- CRICKET would be a multi-dimensional grass-root level platform for engaging in action
- It would be focused at vital but often neglected segments of the Indian society,
such as rural innovators and micro- and small enterprises and provide them professional
guidance in managing the commercial aspects of their innovations through support
in market research (with the help of PGDM students), developing business plans,
refining business processes and thereby nurturing sustainable business.
- The lessons learnt through such engagements with the target group would be then
channelized into action research based case studies and other research publications.
- Eventually, this endeavor can be expected to result in creating Intellectual Property
for IMT and for the concerned faculty members engaged in such action research.